Our Story

Hi, I’m James, the founder of Subtle Tees. I started this brand from a very personal place. When I first found the kink scene, I felt like I had finally discovered my people. But outside those spaces, it was hard to carry that identity with me without feeling like I had to hide it.

Subtle Tees grew out of that frustration. I spent a long time sketching ideas, testing designs, and talking with friends about what would feel authentic. What I wanted was something stylish, wearable anywhere, but that still carried a quiet nod to the community I love.

For me, this isn’t just about clothing—it’s about connection, pride, and finding subtle ways to signal who you are. I hope these tees give you the same spark they give me.

— James